Taco Bell recently released a commercial for their new breakfast that jabs McDonald’s big time. They interviewed several guys all named Ronald McDonald who turn out to love Taco Bell’s breakfast. The viewers are in on the joke. We see what Taco Bell is trying to do, but that only makes it funnier. It gives Taco Bell an attitude – some sass. Now, it is in McDonald’s court to respond, giving the impression that Taco Bell’s breakfast is better just because McDonald’s has not come up with anything yet. Here is the commercial.
Creativity has to do with presentation and emotion. What matters is not only what is being conveyed, but also how the message is presented. This simple idea becomes a hit because it creates Taco Bell’s image as feisty and fun. They are the brand that enjoys making a few jokes. It works because it adds value to the brand, and it is an idea that can be built further. Sometimes the best thoughts are not too complicated, but packed with feeling.
Idea Culture 