Recently I stumbled upon the phenomenon of “Humans of New York.” This incredibly unique blog delivers daily updates of photographs of random people in New York. It is not fancy. There is no glitter or special effects. It simply consists of the raw quotes and stories from people on the street and a picture. The blogger/photographer Brandon is on a quest to take 10,000 photographs, and so far he is getting close with about 6,000. With more than 4 million likes on Facebook, Brandon’s idea has been wildly successful.
I found that people are interested and drawn to his blog, not because his pictures are spectacular or all his stories are amazing, but because he captures reality in such a truthful and captivating way. By pairing a somewhat interesting photo of an average person with a story that conveys such strong emotion, it immediately impacts a person’s heart. Everyone can relate to heartache, hardship, joy, laughter and confusion. “Humans of New York” is brilliant because creativity is telling a story and everyone has one they want to tell. Humans desire to understand and to be understood. Brandon simply provides the platform for interaction that highlights the importance of the individual, yet its insignificance at the same time. Check out the humans’ stories from today.
Idea Culture 